MTV’s Amp Up Your Style.
Agency: Mirum SHOPPER (TEAM UNILEVER SHOPPER) | Role: DIGITAL Associate Creative Director and UX Lead
Create a Dollar General specific program for the “TRESemmé Amp Up Your Style” platform sponsored by the MTV’s Video Music Awards.
Craft an online style content hub on DollarGeneral.com during the VMA’s awareness push to help connect with the targeted Dollar General shopper and the VMA fanbase. Our main goal was to communicate to this VMA fan that they could get that high-end look and premium products like TRESemmé at their local Dollar General.
With TRESemmé brand videos, step by step tutorials, social media content, and exclusive digital coupons this destination was a great space to help Dollar General establish their beauty category.