Sal Bolaños is an award-winning design leader known for his human-centered approach to solving problems that has helped product teams across Fintech, CPG, retail, and more shape their visions, drive growth, and deliver great end-to-end user experiences. He currently is the senior product UX & design director at TransUnion and helps guide the strategy of their B2B2C and D2C ecosystem experiences.

In his downtime, Sal loves drinking red wine with his wife and friends, chasing his baby girls around the house, and rooting for his beloved Chicago White Sox and the Bulls. You can also catch Sal giving back to his hometown community East Chicago, Indiana where he helps raise money to fund college scholarships for the underserved communities.


2019 WEBBY Honoree CX (Series & Campaigns) Creative Director – Mirum (WPP) “Unilever AXE Start His Journey”

2019 EFFIE Gold Award Single-Retailer Program Mass Merchants Creative Director – Mirum (WPP) “Unilever AXE Start His Journey”

2018 Inductee InVision APP Design Leadership Forum: A global community 500+ for design leaders with the mission to to advance the practice of design leadership by fostering a community where the world’s best can learn from one another.

2018 WPP JWT High Potential Award Recipient (only 50 selected RECIPIENTS from over 12,000 employees)

2017 Shopper Marketing EFFIE Silver Award – OMNI-CHANNEL SHOPPER EXPERIENCE Mirum: (Digital ACD) – “Unilever Hellmann’s “Strangewich Challenge”

2016 – Shopper Marketing EFFIE Gold Award – SHOPPER EXPERIENCE
LunchBox: (Digital Art director) – “CVS Love Your Skin Platform”

2015 – HBA Vendor of the Year LunchBox: ACD (Art) – “Dollar General” All Access Beauty Hub”

2011 – Top Designers of Chicago – The Creative Group Inc.

Workshops, written pieces & podcasts

2024: Presenter & Speaker – Guest speaker at Finovate in San Francisco.  Watch it here

2023: The ROI of User Testing – Behind close door event on the ROI of testing your ideas, hypothesis and more. 

2022: Fail Faster Podcast – (Episode 241) What is this UX research stuff. (Listen)

2021: Fail Faster Podcast – (Episode 198) A collaborative culture leads to great products that are inclusive (Listen)

2018: MEDIUMThank You Experience

2013: lux and concord – featured Photography for ABC’s Bachelor feature

Active Side Projects
START IT UP – Business publication on Medium – Writer & Contributor
UX Collective – The largest Design publication on Medium – Writer & Contributor
Scclr.org – Vice President and Volunteer Marketer & Creative
xelhaescueladedanza.org – Volunteer Marketer & Creative
Dribble – Design Mentor and Coach


Phone: (219) 781 5256

Email: chavab4228@gmail.com

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