Establish a product vision and strategy for TruEmpower 2.0

On top of being responsible for the TransUnion D2C consumer products, we also support our indirect business which offers a hosted solution (TruEmpower) for our customers to attract, retain, and drive profitability through engagement. For more info on the product visit

Our vision

Offer a best-of-breed hosted platform that enables partners to quickly launch, scale, and customize financial wellness solutions that help their consumers reach their goals while fueling new insights that grow their business.

Partner (customer benefits)

Consumer benefits

Workshopping with internal stakeholders was key to drive alignment, experimentation, trust and vision.

Onboarding new and existing partners to 2.0 has shown growth and proven why UX is key to impacting the business