Key Deliverables: Client and Customer Design Workshops, Business Requirements, Customer Journey Mapping, UX Strategy, UX + Workflow concepts, Wireframes, and UI Design
The Ask:Expand LEGO’s 60th Brick Anniversary to make Walmart the epicenter of the celebration for multiple generations of LEGO passionate people.
What we did: Reignited the love of LEGO among parents who played with it as a kid, and inspire gifters to share their passion with the children in their lives during the 60th anniversary celebration