Celebrating LEGO’s 60th Anniversary.

Agency: Mirum | Role: Creative Director

Key Deliverables: Client and Customer Design Workshops, Business Requirements, Customer Journey Mapping, UX Strategy, UX + Workflow concepts, Wireframes, and UI Design

The Ask: Expand LEGO’s 60th Brick Anniversary to make Walmart the epicenter of the celebration for multiple generations of LEGO passionate people.

What we did: Reignited the love of LEGO among parents who played with it as a kid, and inspire gifters to share their passion with the children in their lives during the 60th anniversary celebration

how it all came together 👇