Escalade Sports Rebrand.



Organization: Escalade Sports | Role: National Art Director & UX Lead
Key Deliverables: in-house brand Design Workshops, Business Requirements, Customer Journey Mapping, Mental Models, Task Analysis, UX Strategy, UX concepts, Wireframes, UI Design direction
About the brand: Escalade Sports (previously known as Pivotal 5) is an industry trendsetter in handheld fitness products, coupled with best in class programming, product development, product supply and sales distribution through retail, direct to consumer and fitness facilities worldwide.
The Situation: Escalade Sports needed to house their five brands under one platform and allow customers to navigate, shop, and checkout at the same time. The company also wanted to rebrand a few of their top-selling brands (Per4m Sports, Kettleworx, and Natural Fitness).

What we did:
1. designed a new ecommerce experience destination for Five in-house brands (Section 1)
2. art directed multiple photo and video shoots for new online, in-store, and packaging art/content (section 2)
how the online store front concept came together (Per4m sports as main example)👇
  • Screen Shot 2018-07-21 at 5.09.09 PM
  • P5
  • Ecom_UIDesign-SalBolanosdesign
  • P4M-Home-A2_NEW
  • P4M-Shopping-A2
  • P4M-PowerChute-A2
  • PER4M_Stacked-Group
  • 5-NaturalFitness-Web-SalBolanosDesign_NEWNEW
  • NaturalFitness_Ecom_UIDesign-SalBolanosdesign
  • KettleWorx
  • KettleWorx_Ecom_UIDesign-SalBolanosdesign
  • Rejuvenation_Logo