Agency: Mirum | Role: Creative Director (CONCEPT ART)
Key Deliverables: Customer Journey Mapping, brand site + social channel heuristic analysis, Creative territories, platform idea, Key visuals, how it comes to life
Business challenge: Become top of mind for outerwear and get back into the consideration set through digital.
what we proposed: Two territory digital ways in that would allow Eddie Bauer to OWN the conversation between the ACTIVE Enthusiast and the EXTREME Enthusiast through their digital, ecom and social channels.
