Create Something Delicious with CrockPot.

Agency: Mirum | Role: Creative Director
Key Deliverables: Client and Customer Design Workshops, Business Requirements, Customer Journey Mapping, heuristic analysis, UX Strategy, platform idea, Key visuals, UX + Workflow concepts, Wireframes, and UI Design
Business Challenge:
Strengthen the relationship with current Crock-Pot owners and help them re-engage with the brand.  
What we made:
A Crock-Pot platform that changes the way people search for and interact with recipes, transforming the chore of making dinner into a creative challenge.
Through three months, online sales were lifted, email subscriptions went up 50%, and visits to site consistently grew over six months
how it all came together 👇
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