Sunbeam “Feel the Ahh” Campaign.

Agency: Mirum | Role: associate Creative director and UX Lead

The Program Ask: Develop a consumer & commerce marketing test plan for Sunbeam Pain Relief to drive sales and ROI on their .com

Campaign Idea:

UX Assignment:
Leverage the custom creative we developed from photoshoot and video spot and build an educated engagement that delivers pain relief solutions directly to the consumer.

Key Results from entire program
National Paid Search – 437,558 Impressions (7,358 Clicks to Site and 1.68% CTR)
National Influencers – 66,423,110 Impressions – 835 Clicks to Site – 57% of Transactions
Nation Buzzfeed – 17,764,336 Impressions – 282,199 Post Views – 1,977 Clicks to Site – 43% of Transactions
National WebMD – 4,564,687 Impressions – (Pre-Roll Video) 76-86% Video Completion (2.70% CTR) – 11,298 Clicks to Site
Shop Kick (Walmart, Walgreens/Target/CVS) – 3,277, 590 Impressions – 169,743 Lookbook Engagements – 132k Product Scans, 7% reported purchase, 9,240 Estimated Units Moved