Sam’s Club: Unilever Food & Personal Care Platforms UX Analysis.

Agency: Mirum | Role: Creative Director & UX lead
The opportunity:
Unilever took their products to club retailers like Costco and Sam’s Club which brought the need to  place Unilever club packs in front of members in order to drive more awareness and purchase across the portfolio (Personal Care and Food).
Given this challenge, we conducted a full Club-Member Experience Analysis which included understanding the member journey through where they were seeing tactics, how they were performing, how communication was being served up to them, the way visuals were designed to influence interest, and last but not least how usable the platforms was for each user group.

“Conversion optimization isn’t about changing elements on a page. It’s about solving Club Member’s problems.”

How we conducts our Full cx and micro UX analysis 👇

Platform Number One: Mix It Up Monday //// Platform Number Two: Step Up Your Style
  • Mix It Up
    MixItUpMondaySamsClub
  • Step Up Your Style
    StepUpYourStyle_SB