LEGO 60th Anniversary Site Build.

Agency: Mirum | Role: Creative Director and UX Lead

The Ask: Expand LEGO’s 60th Brick Anniversary to make Walmart the epicenter of the celebration for multiple generations of LEGO passionate people.

Strategy: Reignite the love of LEGO among parents who played with it as a kid, and inspire gifters to share their passion with the children in their lives during the 60th anniversary celebration

What we did: Developed a custom digital destination to allow LEGO customers to upload their receipts, browse through the LEGO history timeline, and shop participating LEGO products.