Crock-Pot Customer Experience Build.
Agency: Mirum | Role: Associate Creative Director (DEsign) and UX Lead
The Ask: Develop a compelling activation program focused on strengthening the relationship with current Crock-Pot owners. Drive repeat purchase and increasing awareness, relevance and market share amongst an upcoming generation of slow cookers.
Mapping Out the Digital Customer Journey that challenged us to find the target audience within a cluttered social space was not easy so that is why we tapped into key social influencers who helped tell our story and point target customers through our funnel to purchase.
Customers were greeted to the newly and improved recipe page on Crockpot’s website where our idea was brought to life through a rebranded user interface complimented with subtle animations and a creative spin on how to search for recipes with helpful inspiration from strategically selected influencers who crafted their own recipes via custom video content and blog-like stories to speak directly to Crockpot users. We also encouraged customers to sign up for exclusive “Create Something Delicious” emails that included our three-pronged strategy (Build, Engage and Drive).
UI Design Development