Key Deliverables: Client and Customer Design Workshops, Business Requirements, Customer Journey Mapping, heuristic analysis, UX Strategy, platform idea, Key visuals, UX + Workflow concepts, Wireframes, and UI Design
What we did: developed and designed a unique customer experience focused on strengthening the relationship with current Crock-Pot product users. Our main business goal was to drive repeat/new purchase and increase awareness, relevance and gain market share amongst an upcoming generation of slow cookers.
How it performed: OUTREACH:
Our Influencer experience plan increased social conversation by 83%