Background: Huawei was in search for the perfect U.S. social media agency who could think bigger than big and help launch their Mate 9 in the states. We knew they were the leading global information and communications technology solutions provider and that this was going to be a very different assignment than our typical ones.
Since the U.S. market was filled with Apple and Android users already we wanted to explore what it would really take to get someone to switch over to a new brand and boy, that is no easy task.
Key Objectivewas to establish Huawei as a premium brand and leverage social media to drive penetration in the U.S. market.
Solution: Build the brand by partnering with leading social media influencers as brand ambassadors to get American consumers excited to take notice of Huawei and establish it as the go-to premium brand.