Dudface [Do Ur DeadFace] Experience.
Role: Co-founder & Experience Design Lead
DUDFACE App no longer available R.I.P. (2011-2012)
“Our favorite part in movies has always been watching the “dead face” occur. I mean we’ve all seen every kind of dead face in the movies even if we don’t acknowledge them but they happen…a lot. Any ways, we felt it was too funny a concept to leave behind. So, we created a place where you can submit your own “DUDFACE!”
We called the idea “DUDFACE” because it symbolized the submission of your re-enactment…plus you also have ZERO chance of ever making the big screen and that’s cool… So they were “DUDS!”
We targeted techy, active movie goers, and Comic-Con fans to really make a huge splash in the market. As the experience design lead, we met with these folks at events where we would find them in their complete zone and poked their brain to get a full understanding of their passion in the cinematic world.