Suave’s Back to School Game UX.
Agency: Mirum SHOPPER (TEAM UNILEVER SHOPPER) | Role: DIGITAL Associate Creative Director and UX Lead
Inspire Dollar General shoppers to do more of their Back to School shopping including their personal care shopping, at Dollar General.
Build a custom Back to School “Photo Hunt” game that entertains and awards mom shoppers when they search and find missing parts of each photo. Through this gaming experience and content strategy, we can help deliver the message to mom that her personal care needs like Suave, exist at Dollar General and are at a great value.