2017 Walmart OREO Vote Experience Design.
Agency: Mirum | Role: Digital Creative Director
Mondelez needed to drive awareness and excitement around a new cookie flavor that would be exclusive to Walmart in 2017.
What we did:
DESIGNED a multi-channel cookie election campaign and experience to give customers the power to choose the exclusive limited edition flavor for the 2017 launch at Walmart.
How it performed:
32MM+ Social Media Impressions
500k+ Page Views
Over 170k Votes
This program boasted a 1:48 for average time spent on site—a nod to the level of engagement that Mirum Shopper can reach for its clients. (The average for walmart.com is just 1:12.)
150k+ Sweepstakes Entries
how it all came together 👇