Crock-Pot Customer Experience Build.

Agency: Mirum | Role: Associate Creative Director (DEsign) and UX Lead

The Ask: Develop a compelling activation program focused on strengthening the relationship with current Crock-Pot owners. Drive repeat purchase and increasing awareness, relevance and market share amongst an upcoming generation of slow cookers.

The creative idea for our CAMPAGIN:

Experience Map: Driving Traffic To Our UX


Mapping Out the Digital Customer Journey that challenged us to find the target audience within a cluttered social space was not easy so that is why we tapped into key social influencers who helped tell our story and point target customers through our funnel to purchase.

Customers were greeted to the newly and improved recipe page on Crockpot’s website where our idea was brought to life through a rebranded user interface complimented with subtle animations and a creative spin on how to search for recipes with helpful inspiration from strategically selected influencers who crafted their own recipes via custom video content and blog-like stories to speak directly to Crockpot users. We also encouraged customers to sign up for exclusive “Create Something Delicious” emails that included our three-pronged strategy (Build, Engage and Drive).

On the fly UX with Creative and DEV team
UI Design Development

 

 


And the Success Showed through a 3 month period
OUTREACH:
30MM+ Impressions
Influencers increased social conversation by 83%
63 recipe videos included Crock-Pot
117 Blog Posts included original Crock-Pot Recipes
RECRUIT:
316,322 Sessions (+24% YOY) | Display 1.4% CTR | Social 2.4% CTR
ENGAGE:
66% Stick Rate | 41% Engagement Rate | 14.5% Return Rate
PURCHASE:
Site traffic from e-mails converted at 50% higher rate than non-e-email traffic
Additional 2,349 Email Sign Ups
  • Screen Shot 2017-09-16 at 12.35.44 PM
  • Screen Shot 2017-09-16 at 12.16.00 PM
  • Screen Shot 2017-09-16 at 1.32.31 PM
  • Screen Shot 2017-09-16 at 1.35.03 PM
  • Screen Shot 2017-09-16 at 1.54.59 PM
  • Screen Shot 2017-09-16 at 1.55.13 PM
  • Screen Shot 2017-09-16 at 1.55.22 PM
  • Screen Shot 2017-09-16 at 1.55.32 PM
  • Screen Shot 2017-09-16 at 12.15.12 PM
  • Screen Shot 2017-09-16 at 12.27.23 PM