CVS Love Your Skin Platform.

2016 CVS Love Your Skin Shopper Marketing EFFIE Award – SHOPPER EXPERIENCE (Gold
2016 CVS Love Your Skin Shopper Marketing EFFIE Award – SINGLE RETAILER (Gold)
2016 CVS Love Your Skin Shopper Marketing EFFIE Award – Grand Effie, Finalist
Agency: Mirum SHOPPER (TEAM UNILEVER SHOPPER) | Role: Senior Art director

The Ask:
Get CVS shoppers to discover new ways to love their skin and drive purchase of Dove Personal Wash, Simple and Vaseline.

Our Solution:
Start in pre-shop and educate shoppers on skin health all summer long through a series of four custom videos featuring Dr. Mona Gohara, Associate Clinical Professor, Yale School of Medicine, Department of Dermatology.

These in-house produced videos will help shoppers learn how to love their skin from head to toe. These videos lived on CVS.com/LoveYourSkin and every week we added new content that continued to engage shoppers who were able to earned a $1.00 off coupon on participating products at CVS when they watched our video.

Scripts & Storyboards

LYSStoryboarding

Executed a custom photo video-shoot in NYC with Dr. Gohara.
LYS
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CVS Brand Shop Site & In-store SignageLYS_3

Our brand shop led shoppers in-store to redeem exclusive coupons available through our “Watch & Earn” Video engagement. Through in-store communication we were also available to educate and expose users to great content online through tips and tricks as well as build a great skin-base following for CVS. Visit the hub here.

CVS Love Your Skin was also featured in Path to Purchase.
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