CVS Love Your Skin Platform.

2016 CVS Love Your Skin Shopper Marketing EFFIE Award – SHOPPER EXPERIENCE (Gold
2016 CVS Love Your Skin Shopper Marketing EFFIE Award – SINGLE RETAILER (Gold)
2016 CVS Love Your Skin Shopper Marketing EFFIE Award – Grand Effie, Finalist
Agency: Mirum SHOPPER (TEAM UNILEVER SHOPPER) | Role: Senior Art director

The Ask:
Get CVS shoppers to discover new ways to love their skin and drive purchase of Dove Personal Wash, Simple and Vaseline.

Our Solution:
Start in pre-shop and educate shoppers on skin health all summer long through a series of four custom videos featuring Dr. Mona Gohara, Associate Clinical Professor, Yale School of Medicine, Department of Dermatology.

These in-house produced videos will help shoppers learn how to love their skin from head to toe. These videos lived on and every week we added new content that continued to engage shoppers who were able to earned a $1.00 off coupon on participating products at CVS when they watched our video.

Scripts & Storyboards


Executed a custom photo video-shoot in NYC with Dr. Gohara.
CVS Brand Shop Site & In-store SignageLYS_3

Our brand shop led shoppers in-store to redeem exclusive coupons available through our “Watch & Earn” Video engagement. Through in-store communication we were also available to educate and expose users to great content online through tips and tricks as well as build a great skin-base following for CVS. Visit the hub here.

CVS Love Your Skin was also featured in Path to Purchase.